Business Cards and face-to-face marketing is critical for our business. However, I understand the power of search engines and enjoy the challenges of keywords and hashtags. I'm putting my Social Media Marketing learnings into practice. Search engine optimization, or SEO, is compelling. Analyze the click rate of your keywords and make updates. While popular buzzwords create high traffic, more specific descriptions or short phrases often bring higher click rates. The more precise, the more successful reaching potential customers. Click rates are 22% from keywords or search engines, 21% from advertisements, and 57% from direct traffic. My goal is to increase SEO from 22% to 30% by the end of the year.